Data protection

A.   Sample privacy protection policy according to the GDPR

I.         Name and address of the data controller

JÄGER DIREKT – Jäger Fischer GmbH & Co KG

Opusstraße 1 D

64646 Heppenheim

Ph: 061649300-999

Email: service@myopus.eu

Website: www.myopus.eu

 

is the data controller as defined in the EU General Data Protection Regulation (DSGVO) and the national data privacy laws.

 

II.       Name and address of the data protection officer

The data protection officer of the data controller is:

AGOR AG

Hanauer Landstr. 151-153

60314 Frankfurt am Main

Phone: +49 (0) 69 - 9494 32 410

Email: info@agor-ag.com

Website: www.agor-ag.com

 

III.     General


IV.   information about data processing

1.    The extent to which personal data is processed


We collect and use the personal data of users of our homepage only to the extent that this is necessary for keeping our website, contents and services functioning properly.

Basically, we collect and use our users’ personal data only after they give their consent. An exception to this principle applies in cases where processing the data by statutory provisions is permitted or when obtaining prior consent for actual reasons is not possible.

 

2.    Legal basis for processing personal data

The legal basis for processing personal data is basically based on:

·         Art. 6 Section 1 lit. a GDPR upon obtaining the consent of the data subject.

·         Art. 6 Section 1 lit. b GDPR for processing operations that serve to fulfill a contract to which the data subject is a party. Included here are processing operations that are necessary to carry out pre-contractual measures.

·         Art. 6 Section 1 lit. c GDPR for processing required to fulfill a legal obligation.

·         Art. 6 Section 1 lit. d GDPR, if vital interests of the data subject or another natural person require the processing of personal data.

·         Art. 6 Section 1 lit. f GDPR, if the processing is necessary to safeguard the legitimate interests of our company or a third party, and the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the former interest.

 

3.  Data erasure and storage duration

The personal data of users will be deleted or blocked as soon as the purpose of the storage is no longer applicable. Additional storage may be provided for by European or national legislators through EU regulations, laws or other regulations to which the data controller is subject. Blocking or deleting the data also takes place when a storage period prescribed by the standards mentioned expires, unless there is a need for additional storage of the data for concluding a contract or fulfilling the contract.


V.      Use of our website, general information

 

1.      Description and scope of data processing

Every time our website is accessed, our system automatically collects data and information from the user's computer system. The following information is collected:

(1)Information about the browser type and version used

(2)The user’s operating system

(3)The user’s Internet service provider

(4)The user’s IP address

(5)Date and time of access

(6)Websites the user’s system accesses to get to our website

(7)Websites that the user's system invokes by accessing our website

 

The described data are stored in the log files of our system. This data is not stored together with any other personal user data.

 

2.      Purpose and legal basis for data processing

Our system must temporarily store user IP addresses to allow us to deliver our website to the user's computer.

To do this, the user's IP address must be stored for the duration of the session.

Storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. This data is not evaluated for marketing purposes in this context.

The legal basis for the temporary storage of data and log files is Art. 6 Section 1 lit. f GDPR.

Collecting your personal data to ensure our web presence and storing this data in log files is essential for operating our website. A contradictory possibility of the user therefore does not exist.

 

3.      Duration of storage

Your data will be deleted as soon as they are no longer necessary for achieving the purpose of the inquiry. Your data will be deleted when the session ends if your data has been collected to ensure the site's availability.

If your data is stored in log files, it will be deleted after seven days at the latest. Further storage is possible, whereby in this case, the IP addresses of the users are deleted or alienated. This means that it is then no longer possible to assign the client who has accessed our website.

 

VI.   General information about the use of cookies

We use cookies on our website. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. If you display a webside; this is how a cookie can be stored on your operating system. This cookie contains a characteristic string that allows the browser to be clearly when the website is accessed again.

We use cookies to make our homepage more user friendly. Some elements of our website require that the browser be identified even after a page break.

The following data is stored and transmitted:

(1)PHP Session ID

 

The legal basis for processing personal data using cookies is defined in Article 6 Section 1 lit. f GDPR. The purpose for using technically required cookies is to simplify the use of our website.

We would like to point out that some functions on our website can only be offered if cookies are enabled. This applies to the following applications:

We do not use user data collected by technically required cookies to create user profiles.

Cookies are stored on the user’s computer, which transmits them to our page. As a user, you therefore have control over the use of cookies. You can restrict or disable transmission of cookies by making changes to your Internet browser settings. Here you can also delete cookies that have been stored. Please note that you may not be able to use all the features on our website if you deactivate cookies.

 

VII.Your rights/rights of the data subject

According to the EU General Data Protection Regulation, as an affected party you have the following rights:

 

 

1. The right to receive information

As the data controller, you have the right to receive information from us regarding processing personal data involving you.

In addition, you may request information about the following:

(1)         The purpose of the data processing

(2)         The categories of personal data that are processed

(3)         The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed

(4)         The planned duration of the storage of your personal data or, if specific information is not available, the criteria for determining the duration of storage

(5)         The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or concerned, or a right to object to such processing

(6)         The existence of a right of appeal to a supervisory authority

(7)         All available information on the source of the data if the personal data are not collected from the data subject

(8)         The existence of automated decision-making, including profiling according to Art. 22 Section 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved as well as the scope and the intended effects of such processing on the data subject.

Finally, you also have the right to request information about whether your personal information is being transferred to a third country or to an international organization. In this case, you can obtain information about the appropriate guarantees in accordance with Art. 46 GDPR regarding such transfer.

You can claim your right to information under: datenschutz@it-s.systems

 

 

 

2.    The right to rectification

If we process your personal data incorrectly or in an incomplete manner, then you have a right for it to be corrected/completed. The correction will be made immediately.

 

3.    Right to restriction

The right to limit the processing of your personal data may be asserted in the following cases:

(1)         The accuracy of the personal data is contested for a period of time, enabling the data controller to verify the accuracy of the personal data.

(2)         The processing is unlawful and deleting the personal data is rejected, whereby the restriction of the use of personal data is required.

(3)         The data controller no longer needs the personal data for purposes of processing, but the data subject needs them to assert, exercise or defend legal claims, or

(4)         The data subject filed an objection to the processing pursuant to Art. 21 Section 1 GDPR and it is not yet clear whether the legitimate reasons of the data controller outweighed those of the data subject.

If processing personal data concerning you has been restricted, such data—viewed separately from your data storage may be stored only with your consent or for the purposes of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or important public interest of the Union or of a Member State.

If there is a processing restriction in accordance with the principles outlined, you will be informed by us before the restriction is lifted.

 

4.    The right to delete

You can request that your personal data be deleted immediately if you can show the following reasons: The data controller is obligated to delete this data immediately. These reasons include:

(1)         Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed.

(2)         The processing is based on a consent according to Art. 6 Section 1 lit. a or Art. 9 Section 2 lit. a GDPR protected and you revoke the consent. Another condition is that there is no other legal basis for the processing.

(3)         You object to the processing (Art. 21 Section 1 GDPR) and there are no legitimate reasons for the processing. Another possibility is that you have a protest against the processing pursuant to Art. 21 Section 2 GDPR.

(4)         The processing of your personal data is unlawful.

(5)         Deleting personal data concerning you is required to fulfill a legal obligation under Union law or the law of the Member States to which the data controller is subject.

(6)         The personal data concerning you were collected in relation to information society services offered pursuant to Art. 8 Section 1 GDPR.

If we have made personal data concerning you public and we are obligated to delete them according to Art. 17 Section 1 of the GDPR, then we shall take appropriate measures, while also taking the available technology, implementation costs and the available technology into account, to inform data controllers who process the personal data that you, as the data subject, have requested the deletion of all links to such personal data or of copies or replications of such personal data.

We would like to point out that the right to delete does not exist to the extent that processing is required:

(1)         to exercise the right to freedom of expression and information

(2)         to fulfill a legal obligation required by the law of the Union or of the Member States to which the controller is subject, or to carry out a task of public interest or to exercise the official authority conferred on the controller

(3)         for reasons of public interest in the field of public health pursuant to Art. 9 Section 2 lit. h and i and Art. 9 (3) GDPR

(4)         for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Section 1 GDPR, to the extent that the law referred to in Section (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or

(5)         to assert, exercise or defend legal claims.

 

5.    Right to information

If you have asserted the right to rectify, delete or restrict the processing, we are obligated to notify all recipients to whom your personal data have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves to be impossible or is associated with a disproportionate amount of effort. You also have the right to be informed about these recipients.

 

6.  Right to data portability

According to the GDPR, you also have the right to obtain the personal data provided to us and to receive it in a structured, understandable and machine-readable format. Furthermore, you have the right to transfer this data to another data controller without hindrance by the data controller for providing the personal data, provided that

·         the processing is based on consent as defined in Art. 6 Section 1 lit. a GDPR or Art. 9 Section 2 lit. a GDPR or on a contract acc. Art. 6 Section 1 lit. b GDPR

·         and the processing is done using automated procedures.

Finally, where technically feasible and without harm to the freedoms and rights of others and as part of exercising the right of data transferability, you have the right to obtain that personal data related to you that has been transmitted directly from one controller to another.

The right to data portability does not apply to processing that personal data necessary for performing a task in the public interest or for exercising the official authority that has been delegated to the data controller.

 

7.    Right to revoke the declaration of consent to data protection

You have the right to revoke your data protection declaration at any time. Please note that revoking consent does not affect the lawfulness of the processing carried out based on the consent until the revocation goes into effect.

8.    Right to objection

Furthermore, for reasons based on your particular situation, you have the right at any time to file an objection to the processing of personal data relating to you, as it is defined in Art. 6 Section 1 lit. e or f GDPR. The right of objection also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and liberties, or the processing is for enforcing, exercising or defending legal claims.

If the personal data related to you are processed for advertising purposes, then you have the right to object at any time to your personal data being processed for such advertising. This also applies to profiling, as far as it is associated with such direct marketing. Your personal data will no longer be processed for direct marketing purposes if you object to your data being used for such purposes.

You also have the option of discussing the use of information society services (despite Directive 2002/58/EC).

Exercise your right to object by using automated procedures that use technical specifications.

 

9.    Automated decision on an individual basis, including profiling

Under the EU General Data Protection Regulation, you remain entitled not to be subjected to a decision based solely on automated processing - including profiling - which would have legal effect or would affect you in a similar manner. An exception to this principle, however, is when the decision

(1)         is required for concluding or fulfilling a contract between you and the data controller,

 

(2)         and is permissible based on Union or Member State legislation to which the controller is subject, and that legislation contains adequate measures to safeguard your rights and freedoms and your legitimate interests, or

(3)         is with your express consent.

If the processing is carried out in accordance with the cases mentioned in Section 1 and 3, then the data controller shall take appropriate measures to safeguard your rights and freedoms as well as your legitimate interests. This includes at least the right to obtain the intervention of a person on the part of the data controller to state his own position and to contest the decision.

The ruling under (1) – (3) may not be based on special categories of personal data pursuant to Art. 9 Section 1 GDPR, unless Art. 9 Section 2 lit. a or g and reasonable measures have been taken to protect the rights and freedoms and your legitimate interests.

 

10.Right to complain to a supervisory authority

Finally, if you believe that the processing of personal data concerning you is contrary to the GDPR, you have the right to complain to a supervisory authority, in the Member State of its place of residence, employment or the location of the alleged infringement.

 

VII. Newsletter

1.  General

You can subscribe to a free newsletter on our homepage that we use to inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

The data you enter in the online registration form will be transmitted to us.

We collect the following data based on the consent obtained during the registration process: Last name, first name, email address, the IP address of the invoking computer, the date and the hour of the registration.

Your data will not be forwarded as part of data processing involved in sending newsletters. The data will be used exclusively for sending the newsletter.

 

2.    Double opt-in and logging

Registration for our newsletter takes place in a so-called double-opt-in procedure. After registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register using external email addresses.

The registration for the newsletter will be logged to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address.

 

3.    Legal basis

Legal basis for processing the data is once the consent of the user Art. 6 Section 1 lit. a GDPR has been submitted. Collecting the user's email address aids in delivering the newsletter.

 

4.    Cancellation, revocation and opposition

Your data will be deleted as soon as they are no longer necessary for achieving the purpose of the inquiry. Your email address will therefore be saved as long as the subscription to the newsletter is active. You may terminate subscription to the newsletter at any time by revoking your consent. There is a corresponding link in each newsletter to do this.

We would like to further point out that at any time, you are free to cancel any future processing of your personal data in accordance with the statutory requirements. pursuant to Art. 21 GDPR. You are free to object to your data being processed for direct marketing purposes.

 

5.    Shipping provider

The newsletter is distributed via "Cleverreach," a newsletter shipping platform of CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede.

The email addresses of our newsletter recipients, as well as their other information described in these notes, are stored on the servers of Cleverreach in Germany. Cleverreach uses this information to send and evaluate the newsletters on our behalf. Furthermore, Cleverreach may, according to its own information, use this data to optimize or improve its own services, e.g. for technically optimizing the shipping and the presentation of the newsletter or for economic purposes, to determine which countries the recipients live in. However, Cleverreach does not use the data of our newsletter recipients to write them down or to pass them on to third parties.

We rely on the reliability and IT and data security of Cleverreach. According to the DSGVO Cleverreach is obliged to comply with EU data protection regulations. We have also entered into a contract with Cleverreach for the processing of personal data. This is a contract in which Cleverreach undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to pass it on to third parties. You can view Cleverreach’s privacy policy here: https://www.Cleverreach.com/de/datenschutz/

 

6.    Statistical survey

We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent include so-called web beacons or tracking pixels that represent one-pixel image files stored on our website. For the evaluations, we link the data mentioned under Point 1 and the web beacons with your email address and an individual ID. The links included in the newsletter you receive contain this ID as well.

With the data obtained in this way, we create a user profile to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletters, which links you click and from this find out what your personal interests are. We link this data with actions you have taken on our website.

 

You can object to this tracking at any time by clicking on the separate link provided in each email or informing us via another means of contact. Your information will be stored as long as you are subscribed to the newsletter. After logging out, we store the data purely statistically and anonymously.

 

VIII.    Electronic contact

You will find a contact form on our homepage that you can use to contact us electronically. The data entered into the input mask are transmitted to us and stored. These data include:

The following data is also stored once the message has been sent:

(1)The user’s IP address

(2)Date and time of registration

(3)First name

(4)Last name

(5)Message

(6)Your function

It is also possible to contact us via our provided email address. In this case, the user's personal data transmitted by email will be stored.

A transfer of your data to third parties will not take place in this context; this data will be used exclusively for processing the communication record.

The legal basis for processing the data is in submitting user consent as defined in Art. 6 Section 1 lit. a GDPR. The legal basis for processing the data transmitted while sending an email is Article 6 Section 1 lit. f GDPR. If the email contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 Section 1 lit. b GDPR.

Processing personal data in this context is solely for processing the contact. In the case of contact via email, this also includes the required legitimate interest in processing the data.

If further personal data are processed during the sending process, then they serve only to prevent misuse of the contact form and to ensure the security of our information technology systems.

Your data will be deleted as soon as they are no longer necessary for achieving the purpose of the inquiry. Regarding the personal data from the input form on the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been finally clarified.

The additional personal data collected during the sending process will be deleted at the latest after a period of seven days.

You will have the opportunity to revoke your consent to the processing of personal data at any time. Even when contacting us by email, you can object to the storage of your personal data at any time. However, we would like to point out that in such a case, the conversation cannot continue.

All personal data stored while contacting will be deleted in this case.

 

IX.         Online Shop

In the context of the order procedures in our on-line Shop personal data are processed around you the execution of the orders to make possible. In order to enable payment and delivery of orders, stock data, payment data, contract data and communication data of our customers and interested parties are processed. Session cookies are used to store shopping cart content and login status.

Processing is carried out to fulfil our services and contractual obligations and to fulfil statutory obligations. The data will only be passed on to third parties within the scope of delivery, payment or within the scope of legal permissions (legal advisors, financial institutions and authorities).

In order to view and process your orders, you will be registered on our homepage during the ordering process, stating your personal data. The data is entered into an input mask, transmitted to us and stored. The following mandatory information is collected as part of the registration process:

-       Name, first name

-       Address

-       Email Address

At the time of registration, the IP address of the user, the date of registration and the time of registration are also stored. This processing is based on our legitimate interest within the meaning of Art. 6 para. 1 lit f DSGVO in order to prevent unauthorised or improper use.

If the registration serves the fulfilment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b DSGVO.

A registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures.

Your data will be deleted as soon as they are no longer required for the purpose of their collection. This is the case for the data collected during the registration process if the registration is cancelled or modified on our website.

This is the case for data for the fulfilment of a contract or for the implementation of pre-contractual measures if the data are no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations. Thus, continuous obligations require the storage of personal data during the term of the contract or to comply with further retention obligations (e.g. arising from warranty or tax obligations). Should such a storage obligation no longer exist, the data will be deleted.

X.           Payment service provider

 

In order to carry out payment transactions on our website, external payment service providers are used. The legal basis for this is Art. 6 para. 1 lit. b. DSGVO, since payment service providers are essential for the fulfilment of contracts.

The payment service providers used collect and process the inventory data required for the transaction, such as contact data, bank data/credit card numbers, passwords and contract details. The collected data will only be processed and stored by the selected service provider. This means that we do not receive or store any transaction data. The respective payment service provider will only send us information about a confirmation of payment. Individual payment service providers may be able to transfer their personal data to credit reference agencies for credit assessment purposes.

You will find further privacy notices of the payment service providers under the respective privacy statements:

Paypal: www.paypal.com/de/webapps/mpp/ua/privacy-full

Giropay: www.giropay.de/rechtliches/datenschutz-agb

Visa: www.visa.de/datenschutz

Mastercard: www.mastercard.de/de-de/datenschutz.html

Heidelpay: www.heidelpay.com/de/datenschutz

 

XI.         CRM System

 

We use a CRM system in order to be able to execute requests from our users faster and more efficiently. For reasons of IT security, we do not list the specific provider. Should you still require further information, please contact us. The legal basis for this is our legitimate interest pursuant to Art. 6 Para. 1 lit. f. DSGVO.

 

The CRM system used uses the user data only for the technical processing of the entries and does not pass them on to third parties. To use the system as intended, it is necessary to enter your e-mail address. Thereupon a pseudonymized use of the offer is convertible. When processing further inquiries, it may be necessary to collect additional data (such as name, address).

 

XII.Web analytics

1.    Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called "cookies," text files that are stored on your computer and they allow how you use the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the US and is stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website and Internet usage to the website operator.

The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google.

You can prevent the storage of cookies by enabling a corresponding setting in your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as prevent Google from processing this data by downloading and installing the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the extension "_anonymizeIp()." As a result, IP addresses are processed shortened so that they cannot be related to any one particular person. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded, and the personal data will be deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. We use the statistics to improve our offer and make it more interesting for you as a user. Google has submitted to the EU-US Privacy Shield, Framework for those exceptional cases in which personal information is transferred to the US. The legal basis for using Google Analytics is Art. 6 Section 1 p. 1 lit. f GDPR.

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions: http://www.google.com/analytics/terms/de.html,Data privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html, data protection policy: http://www.google.de/intl/de/policies/privacy.

 

1.    Integrating with YouTube videos

We have included YouTube videos in our online offering; they are stored on http://www.YouTube.com and are directly playable from our website. These are all included in the "extended privacy mode,” meaning that no data about you as a user will be transferred to YouTube if you are not playing the videos. The data mentioned in Section 2 will be transmitted only if you play the videos. We have no influence on this data transfer.

By visiting the website, YouTube receives information that you have accessed the corresponding sub-page of our website. This happens regardless whether YouTube provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for advertising, market research and/or custom designing its website. This type of an evaluation is carried out (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about your activities on our website. Through the plug-ins, we offer you the opportunity to interact with the social networks and other users so that we can improve our offer and make it more interesting to you as a user.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing or the retention periods. Click the link below to receive additional information about your rights and setting options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the US and complies with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

 

2.    Integrating Google Maps

We use Google Maps offer on our website. This allows us to show you interactive maps right on the website and allow you to conveniently use the map feature.

By visiting the website, Google receives the information that you have accessed the corresponding subpage for our website. In addition, the information referred to in Section IV of this statement will be transmitted to Google. This is done regardless whether Google provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and/or needs-based website design. This type of an evaluation is carried out (even for users who are not logged in) for the purpose of providing appropriate advertising and to inform other users of the
social network about your activities on our website. You have a right of objection to the formation of these user profiles, and you must contact Google to exercise this right.

Please refer to the provider's privacy policy for more information on the purpose and scope of the data collection and its processing by the plug-in provider. There you will also find further information about these rights as they relate to you and settings options for protecting your privacy. http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the US and complies with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

 

3.    Google reCAPTCHA

We use the Google reCaptcha service to determine whether a person or computer makes a particular entry in our contact or newsletter form.

Google uses the following data to determine whether you are a human being or a computer:


(1) IP address of the terminal device used,
(2) the website that you visit on our site and on which the captcha is embedded,
(3) the date and duration of the visit,
(4) the identification data of the browser and operating system type used,
(5) Google account if you are logged in to Google,
(6) mouse movements on the reCaptcha areas
(7) and tasks in which you must identify images.

 

The legal basis for the data processing described above is Art. 6 Para. 1 lit. f Data Protection Basic Regulation. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated input (attacks).

 

XIII.        Online advertising

1.    Use of Google AdSense

We use the online advertising service Google AdSense on our homepage. Google AdSense can be used to show you advertising tailored to your interests. We are interested in showing you advertisements that may be of interest to you to make our website more interesting to you. It collects statistical information about you, which is processed by our advertising partners. These ads can be seen via the "Google ads" reference in the ad.

By visiting our website, Google receives information that you have accessed our website. Google uses a web beacon to place a cookie on your computer. The data referred to under Section IV of this declaration will be transmitted. We have no influence on the collected data, nor are we aware of the full extent of the data collection or the duration of storage. Your data will be transmitted to the US and evaluated there. Your data can be assigned directly to your Google account if you are logged in to it. You'll need to log out if you do not want to be associated with your Google profile. It is possible that Google's contractors may share these data with third parties and government agencies.

The legal basis for processing your data is Art. 6 Section. 1 p. 1 lit. f GDPR.

This site does not serve third-party ads through Google AdSense.

You can prevent Google AdSense cookies from being installed in various ways:

a)  by setting your browser software accordingly; suppressing third-party cookies will prevent you from receiving any third-party advertisements

b)  by disabling interest-based ads on Google through the http://www.google.com/ads/preferences link, which will be deleted if you delete your cookies;

c)  by disabling interest-based ads from the providers that are part of the About Ads self-regulatory campaign by clicking on the http://www.aboutads.info/choices , which will be deleted when you delete your cookies

d)  through permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to fully utilize all the features of this offer.

For more information on the purpose and scope of data collection and its processing, as well as further information on your rights and options for privacy, please contact: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; data protection conditions for advertising: http://www.google.de/intl/de/policies/technologies/ads. Google com­pliance with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US- Framework.

 

2.    Using Google Adwords Conversion

We use the offer of Google Adwords, with the help of advertising materials (Google Adwords) on external websites to attract attention to our attractive offers. We can determine how successful the individual advertising measures are in relation to the data from advertising campaigns. We are interested in showing you advertisements that are of interest to you to make our website more interesting to you and to achieve a fair calculation of advertising costs.

These advertising materials are supplied by Google via so-called "ad servers.” To do this, we use ad server cookies, which measure certain performance metrics such as ads or user clicks. If you reach our website via a Google ad, Google Adwords will save a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically store the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), and opt-out information (a flag that the user does not want to be addressed any more).

These cookies allow Google to recognize your Internet browser. If a user visits certain pages on an Adwords customer's website and the cookie stored on their computer has not expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies cannot be tracked via the Adwords customer websites. We ourselves do not collect and process any personal data using the aforementioned advertising measures. We receive only statistical evaluations provided by Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from using advertising material, and we cannot identify users based on this information.

Your browser automatically establishes a direct connection to the Google server based on the marketing tools used. We have no control over the extent and the later use of the data that Google collects using this tool and we will therefore inform you according to our level of knowledge. By integrating AdWords Conversion, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, then Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

You can prevent participation in this tracking process several different ways:

a)  by setting your browser software accordingly; by suppressing third-party cookies, you will prevent you from receiving any third-party advertisements

b)  by deactivating cookies for conversion tracking by adjusting your browser settings so that cookies from the domain called “www.googleadservices.com,"

which are then blocked, https://www.google.de/settings/ads, whereby this setting will be deleted once you delete your cookies

c)  by disabling interest-based ads from providers who participate in self-regulating campaigns called “About Ads” by clicking on this link: http://www.aboutads.info/choices, whereby this setting will be deleted once you delete your cookies

d) by adjusting your settings to permanently disabled in your Firefox, Internet Explorer or Google Chrome browsers by clicking on the following link: http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to fully utilize all the features of this offer.

The legal basis for processing your data is Art. 6 Section 1 p. 1 lit. f DSGVO.

You can find additional information on Google’s data privacy policies at: http://www.google.com/intl/de/policies/privacy and

https://services.google.com/sitestats/de.html. Another option is to visit the Network Advertising Initiative (NAI) at:

http://www.networkadvertising.org. Google complies with EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

 

3.    Remarketing

In addition to Adwords Conversion, we use Google Remarketing. This deals with a process that we would like to address one again. This application allows you to see our ads after visiting our website and as you continue to use the Internet. This is done by means of cookies stored in your browser, through which your usage behavior when visiting various websites is recorded and evaluated by Google. This is how Google determines your previous visit to our website. A combination of the data collected during remarketing using your personal data, which Google may store, does not occur according to Google. According to Google, pseudonymization is used in remarketing.

 

4.    DoubleClick by Google

This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are running in which browser and can prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to track conversions related to ad requests. This can occur, for example, if a user sees a DoubleClick ad and later goes to the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information.

Your browser automatically establishes a direct connection to the Google server because of the marketing tools used. We have no control over the extent and the later use of the data that is collected through Google’s use of this tool and we will therefore inform you according to our level of knowledge. By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, then Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

You can prevent participation in this tracking process several different ways:

a)  by setting your browser software accordingly; suppressing third-party cookies will prevent you from receiving any third-party advertisements

b)  by deactivating cookies for conversion tracking by adjusting your browser settings so that cookies from the domain called

“www.googleadservices.com” are then blocked, https://www.google.de/settings/ads, whereby this setting will be deleted once you delete your cookies

c)  by disabling interest-based ads from providers that are part of the About Ads self-regulatory campaign by clicking on http://www.aboutads.info/choices, which will be deleted when you delete your cookies

d)  through permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to fully utilize all the features of this offer.

The legal basis for processing your data is Art. 6 Section 1 p. 1 lit. f GDPR.

You can get additional information on DoubleClick by Google at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, which also includes Google general information on their data protection policy: https://www.google.de/intl/de/policies/privacy. Another option is to visit the Network Advertising Initiative (NAI) at: http://www.networkadvertising.org. Google complies with EU-US Privacy Shield, https://www.privacyshield.gov/EU-US- Framework